Overall, the lighting industry is undergoing a difficult transition time. First of all, due to the sluggish of overall economic environment, macroeconomic growth is slowing down, real economy is adjusting, which directly or indirectly affects the retail channel, and shrinked demand affects the wholesale channel. The decrease of large and medium-sized government projects and the limitation of the construction of the hall directly affect the sales of the project channel. Foreign sales are suffering from factors such as shrinking international market demand and exchange rate changes. Secondly, due to the bad environment of the industry, large number of manufacturers, leading to increased competition. The whole industry has overcapacity, malicious competition and other problems.
China’s lighting industry is in the industrial transformation period. For a long time in the future, traditional lighting products will coexist with LED lighting products in the market, but the share of LED lighting products will increase year by year. But this is a gradual, incremental process, not a sudden burst of growth. The whole lighting market environment also tends to be rational, which will change from the previous government-driven model to the market-driven model.
In the middle and upper reaches of the industry, only about 10 enterprises in the upper reaches of the country are predicted to be merged, reorganized and eliminated naturally in the future. Similar packaging situation in the middle reaches of China, low production capacity will lead to high cost, small enterprises will not survive, about 20 more; As we know, just for lighting LED packaging devices, domestic packaging enterprises have a strong growth momentum, which is also related to the large number of domestic lighting application enterprises.
Whether before high-pressure, HV, AC technology, or present CSP, DOB technology, or future UV, quantum dots, etc., improve photosynthetic efficiency of the device is not blindly, because the LED developed to today, photosynthetic efficiency is not big problem, but focus on the promotion product light color saturation, color reduction of the performance index, and then improve the performance of the whole system is the direction.
（3）Blue Ocean Market
At present, the fierce price competition in lighting distribution has made many general lighting markets a red sea, while car lighting, cellphone strobe, stadium lighting, museum lighting and agricultural lighting, and even wireless communications LIFI are the next big blue sea of concern.
Philips cooperated with CISCO, Cory cooperated with CISCO, OP cooperated with Huawei, Hongyan cooperated with Xiaomi, etc. In the past two years, such cross-border cases have been common. The smooth progress of lighting, smart home, Internet of things and other modes depends on the status of lighting enterprises in the smart home industry in the future and the acceptance of end users to lighting intelligence.
More than another form of cross-border appeared in the listed company, such as new Buddha as electrician Foshan lighting, frequently on the photoelectric and rectangular group turned to the education industry, Lehman photoelectric layout sports industry, Leah engaged in the culture media. The main reason is the fierce competition environment in the lighting industry in recent years, which makes listed companies under the pressure of operating and profit pressure to find a new way.
Lighting products E-business platform sales mainly in the form of B2C transactions. In 2015, the main sales data of lighting products on E-business platforms were as follows: Taobao (including Tmall) sold various kinds of lighting products at 27.7 billion RMB, Jingdong about 4.6 billion RMB. Although the overall proportion of lighting products in the whole lighting industry is still not very high, it is worth noting that the growth momentum is considerable. The main reasons are the rapid growth of B2C transactions and the rapid development of LED lighting enterprises. Many standard products for civil LED lighting are small size, high unit price, simple model, convenient for storage, transportation and installation. At the same time, compared with traditional offline channels, E-business is welcomed by small and medium-sized enterprises due to its new model, low initial investment, relatively direct promotion and other advantages. Even large enterprises such as philips, OP and Reiss are gradually developing online channels due to the need of expanding channels. However, in the past two years, the offline lighting brands have been involved in the online market, which has led to the gradual decline of the original online popular pure electric goods brands. This has proved that if lighting products want to be strong online, they need to have a strong offline foundation as a guarantee.
In the LED lighting era, the industry has experienced such stages as “outdoor heat”, “indoor heat”, “filament lamp heat”, and now it has ushered in “intelligent heat”. Nowadays, people who do lighting are called intelligent. Take indoor lighting for example, can adjustable switch, brightness and color temperature be intelligent? It’s only adjustable lighting; Outdoor lighting, integrated road lighting, video monitoring, environmental monitoring, charging piles and other functions of the lamp bar intelligent? In fact, the final landing of intelligent lighting still requires a long exploration process. In any case, we should always adhere to the concept of Human Centric Lighting.